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Blue Sky Limousine

Product Shrinkage

April 28th, 2008 · No Comments

I heard about a thing with Cadbury Eggs, where they had gotten smaller this year. I figured it was because of the weakened U.S. dollar, and the slower economy. So my guess is that certain items, instead of increasing in price, will shrink in size.

This was evidenced at the store the other day. Chocolate chip cookie dough ice cream, which usually gets sold in gallon containers, now came in one of those cardboard tubs with a plastic cover. But more than that, the tub itself seemed smaller than average. It was like they made it mini on purpose. I thought, “Oh, of course, there must be a whole range of sizes to choose from.” Like at the movie theater, you can get regular popcorn, large, and jumbo. Well, I didn’t notice any larger ice cream packages. Maybe they were out, but I think they’re just slimming things down a bit.

I wonder if it will ever get to the point where certain items become too small… to be seen by the naked eye?!

Tags: Business · Money

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