I guess a good rule of thumb in business is to stay fresh and up with the times. When a new catchphrase comes out, try to use it from time to time. I guess sometimes this idea can be abused.
On Random Waves of Insight, there’s a post called “Black Friday Goes Green:” The Deception, about a newspaper that printed a headline on its front page advertising how the sales day after Thanksgiving somehow managed to be environmentally friendly. How you ask? Apparently the newspaper never got to that part.
It’s like the paper forgot to print the part of the story they advertised. Don’t you hate that?

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